Maybelline and GM's Saturn have signed on to sponsor WE network series "Under the Tents," which focuses on New York Fashion Week. GM's Saturn will join Maybelline in sponsoring the show. In addition
to their TV ads, both marketers will have an online presence at WE.tv, running banner ads and logo placement. Maybelline also will run vignettes with beauty tips at the Web site. -- David Goetzl
