Renewed Takeover Rumors Send Aegis To New High, Publicis Denies Role
Publicis, which recently agreed to acquire U.S. interactive agency giant Digitas for $1.3 billion, issued a statement denying the rumors as "unfounded." Although Publicis made a tepid, but rejected friendly offer to acquire Aegis more than a year ago, in November Chairman Maurice Levy said Publicis would not make another run at Aegis as long as Vincent Bollore, chairman of rival Havas, was a major shareholder.
Bollore controls a 29.12% stake in Aegis, just below a trigger that would force him to make a formal takeover bid.
Previous speculation has focused on WPP Group aligning with Havas for a takeover of Aegis. WPP is believed to be keen on acquiring Aegis' Synovate research operations, while Aegis' media networks - Carat, Vizeum, Isobar and Posterscope - would bolster Havas' media services operations, principally MPG.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a big victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Renewed Takeover Rumors Send Aegis To New High, Publicis Denies Role"
Leave a Comment