- Brandweek, Tuesday, January 23, 2007 12:45 PM
Marketers heard of both horrors to come -- and reassuring words from regulators -- at the Association of National Advertisers' Advertising Law Conference. While there were warnings of great peril to
the business from the new Democratic Congress, there were also soothing phrases from the government's top regulators.
There are "more serious threats over a wider range of issues and these
threats are more pronounced," says Dan Jaffe, the ANA's executive vice president of government relations, i.e. possible new laws about drug ads, food marketing and consumer privacy.
But Federal Trade Commission chairman Deborah Platt Majoras and Federal Communications Commission chairman Kevin Martin indicated they would work to make the world safe for advertisers--especially
those that prefer self-regulation to official oversight. Majoras noted that the FTC has not called for bans on advertising to tackle obesity problems and says the industry needs to police itself.
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