SpiralFrog Adds WB Vet To Board
Kent, former CEO of Universal McCann, served as SpiralFrog's CEO from July through December, when he was ousted. After he left the company, several other executives and board members also resigned. "Sometimes you need to shuffle the deck a little bit," Mohen said.
Mohen said the company has replenished its executives and board members in the last month. Its most recent addition came Friday night, when it added former WB Network chief Jordan Levin to the board of directors, Mohen said. "We wanted somebody who understood the demographic," he said. The now-defunct WB Network catered to the same under-35 age group that SpiralFrog aims for.
SpiralFrog has deals with Universal Music, BMI and some independent labels to offer ad-supported downloads of their catalogs. It will take users about 90 seconds to download music tracks, during which time they will be shown online ads.
Although the company was originally slated to launch in December, a combination of technical difficulties and artist compensation issues have held up the debut, Mohen said.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "SpiralFrog Adds WB Vet To Board"
Leave a Comment