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CBS: Super Bowl Sales Near Target

New York Post, Thursday, January 25, 2007 11:47 AM

After a slow start, Super Bowl ad time is close to selling out, according to CBS. The network had lined up 25 advertisers as of Wednesday, says JoAnn Ross, CBS' ad sales chief. And the net has managed to sign on three rookies, including Garmin, which makes GPS navigation devices; Salesgenie.com, a provider of business leads; and King Pharmaceutical, which sells blood pressure drug Altace.

The company won't directly sell the drug in its spot, but will warn about the dangers of high-blood pressure. Other advertisers on board include Emerald Nuts, Careerbuilder, FedEx, GoDaddy.com and at least three car companies.

Despite tough competition from the Internet and other media, Ross denies that advertisers were holding out in the hope of getting their time cheaper: "It is no different than any other year," she says.

Read the whole story at New York Post »

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