• Brandweek, Thursday, January 25, 2007 12:30 PM

An on-pack logo bearing the imprimatur "Best Life Approved" will appear on a slew of Unilever, General Mills and Barilla brands. It is part of the marketing juggernaut for a new book by Oprah Winfrey's personal trainer, Bob Greene, titled "Best Life Diet."

The logo is intended to identify products that meet Greene's criteria for healthy foods, which include whole grains, lean fats, low-sodium products and portion control.

During a recent broadcast of her show, Oprah bestowed her Midas touch on several brands, including Slim-Fast and Wish-Bone Salad Spritzers, and demonstrated her favorite snack: Turkey on Wasa Crispbread.

Other Unilever designated brands include Lipton teas and Britoil olive oils. Over at General Mills, the logo will appear on selected brands of Muir Glen, Progresso Soups and Yoplait yogurt, among others.

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