Campbell Soup Sales Stay Hot
The revival of the iconic condensed soups continued as sales increased 7%. Sales had been eroding until a few years ago; now, Campbell expects that line to grow 3% to 4% per year.
The soup sales may have been boosted by new lower-sodium offerings, but company officials said it was too soon to tell whether customers were just trying them once or would keep eating the healthier versions of the soups.
Sales of cookies and crackers were also up 6%, in part because of the popularity of new 100-calorie packs of Pepperidge Farm Goldfish crackers.