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Snapple Joins Super Bowl's Battle Of Beverages

USA Today , Friday, January 26, 2007 12:45 PM

Hoping that its "all natural" message will stand out against the glitzy spots produced by Coca-Cola, Pepsi-Cola and Budweiser, Cadbury Schweppes' Snapple brand will promote its new Green Tea with a 30-second, fourth-quarter, Super Bowl commercial.

The Super Bowl buy is a first for Snapple. The ad will follow the theme of its current spots, which show a young man traveling the world searching for information about the mysterious EGCG (epigallocatechin gallate) ingredient, an anti-oxidant said to boost metabolism.

"Celebrities just wouldn't fit with the Snapple brand," says Sean Gleason, head of Cadbury's brand action team. "We're all about being all-natural, so to add any glitz or a talking horse isn't something that Snapple would do."

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