To convince people to return to the Big Easy after the devastation of Katrina, the New Orleans Convention and Visitors Bureau is launching an aggressive, strategic marketing, public relations and
direct sales campaign. So vital is tourism to the city's economic survival that it comprises 35% of the New Orleans annual operating budget. "Forever New Orleans," an international branding campaign,
will unfold in various media over the course of a year. Its hope is that the state and federal government will kick in much-needed funds to realize the ambitious plan.
