MTV On Course To Break New "Laguna" Ground
For teens and 20somethings that want be like the kids on the highly successful reality show "Laguna Beach: The Real Orange County," MTV is making that possible (sort of), through a 3-D rendered Southern California world in which avatars piloted by the show's main characters, Kyndra and Cami, lounge by a virtual pool with scores of their fans, also piloting their own avatars.
The impetus for a such move, says MTV's Matt Bostwick, is the fact that while kids still watch MTV's shows, they later go on sites like MySpace and Facebook to talk about them. A virtual "Laguna Beach" is its response. This may be the next step in social networking.