• Mediaweek, Monday, January 29, 2007 12:01 PM

If CBS still has some Super Bowl time to sell, that is not the case for Fox Sports Networks' "Best Damn Sports Show Period." It has sold out of sponsorships for its fifth annual "Super Bowl Roadshow," set to be live from Miami for a week prior to the game.

Sponsors include Microsoft, Texas Instruments, Keystone, Full Throttle and Hooters. Each will have televised commercials, along with branding within the shows with tentative plans for segments like "Keystone Unsmooth Moment" and "Full Throttle Rebel of the Day." Hosted by Chris Rose, guests this week will include Don Shula, Super Bowl XL MVP Hines Ward, two-time Super Bowl coach Jimmy Johnson, Mike Ditka, Joe Montana and John Elway.

Read the whole story at Mediaweek »