It's all part of a campaign dreamed up by the marketing minds at GM to create an aura of cool around the vehicle lineup they're working to reinvent. "Everybody wants to be youthful and feel good and
live vicariously through these celebrities," says Dino Bernacchi, GM manager of branding and entertainment.
GM knows that its products must back the buzz, and it is doing its best to mount a turnaround with an aggressive new vehicle line that focuses on more dramatic designs, improved performance and quality interiors.
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