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Danone Launches Essensis, New Healthier Yogurt

Groupe Danone is launching a new line of yogurt called Essensis that it claims will "nourish the skin from the inside." It will roll out in France and Spain next month, followed by Belgium and Italy in March.

Danone says the yogurt will improve the health of the skin of people who eat it for at least a month, by using certain ingredients--including borage oil, vitamin E and antioxidants from green tea--to "feed the cells" of the surface layer of the skin.

The move toward functional food and drink is now so widespread that even iconic brands seem to feel the need to recreate themselves. Beverage Digest recently wrote that Coca-Cola Co. would launch Diet Coke Plus--a version of the soft drink with added vitamins and minerals--in the spring. PepsiCo is planning a range of fruit-flavored fizzy drinks for adults with added vitamins, called Tava.

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