Circuit City - Euro RSCG
by Jan 29, 2007, 3:15 PM
Circuit City named the Chicago office of Euro RSCG Worldwide as agency of record, charged with handling strategic and creative assignments. Euro RSCG launched firedog, a branded service for personal computers, home theater installations and integration of home electronics in September 2006, an assignment that played a role in the agency's win. The majority of Circuit City's ad account was transitioned in-house last year from W.B. Doner. Media buying will continue to be handled in-house.