Research firm Profitable Channels says marketers are investing $1.2 billion of their national media budgets in out-of-home digital advertising. To represent that industry, Out-of-Home Video
Advertising Bureau (OVAB) formally launched today. Formed and funded by industry leaders at 10 companies, including Captivate Networks, Hotel Networks and Adspace Networks, the organization will help
provide standards and best practices for the burgeoning industry and encourage collaboration between agencies and out-of-home video advertising networks.
