Top Financial News and Information Sites Online
A deeper look at financial news and information sites including top destinations, visitor demographics, advertisers, ad sizes and delivery technology.
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Top 10 Online Financial News and Information Destinations Week ending January 28, 2006 (US, Home and Work) |
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Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
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Yahoo! Finance |
6,588 |
4.92 |
|
AOL Money & Finance |
6,060 |
4.53 |
|
MSN Money |
5,961 |
4.46 |
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CNNMoney |
3,791 |
2.83 |
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Dow Jones Online |
2982 |
2.23 |
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Reuters |
2,780 |
2.08 |
|
Forbes.com |
2,348 |
1.75 |
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Motley Fool |
1,759 |
1.32 |
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TheStreet.com |
1,166 |
0.87 |
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American City Business Journals Network |
1,125 |
0.84 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Personals Category Month of December 2006 (US, Home and Work) |
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Category |
Target |
Unique Audience (000) |
Audience Composition (%) |
|
All |
Total |
47,847 |
100 |
|
Gender |
Male |
25,942 |
54.22 |
|
|
Female |
21,904 |
45.78 |
|
Age |
2 - 11 |
629 |
1.32 |
|
|
12 - 17 |
1,578 |
3.3 |
|
|
18 - 24 |
1,597 |
3.34 |
|
|
25 - 34 |
6,571 |
13.73 |
|
|
35 - 49 |
17,802 |
37.21 |
|
|
45+ |
25,954 |
54.24 |
|
|
55+ |
13,286 |
27.77 |
|
|
65+ |
4,993 |
10.44 |
|
HH Income |
$ 0 - 24999 |
2,127 |
4.44 |
|
|
$ 25000 - 49999 |
8,997 |
18.8 |
|
|
$ 50000 - 74999 |
11,190 |
23.39 |
|
|
$ 75000 - 99999 |
8,793 |
18.38 |
|
|
$ 100000 - 149999 |
9,263 |
19.36 |
|
|
$ 150000+ |
6,638 |
13.87 |
|
|
No Response |
839 |
1.75 |
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Source: Nielsen//NetRatings NetView |
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Data on the Web Media Industry, Finance and Economy segment Week ending January 28, 2006 (US, Home and Work)
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Top 20 Advertisers |
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Company |
Impressions (000) |
Share of all Impressions |
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Entrepreneur Media |
98,849 |
38.5% |
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INVESTools |
58,290 |
22.7% |
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Bankrate, Inc. |
54,840 |
21.3% |
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Dow Jones & Company, Inc. |
10,142 |
3.9% |
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CreditBuilder123 |
9,235 |
3.6% |
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The Motley Fool, Inc. |
5,737 |
2.2% |
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Salary.com |
4,672 |
1.8% |
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Money And Markets |
4,347 |
1.7% |
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FutureSource/Bridge |
2,518 |
1.0% |
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SmartMoney Magazine |
1,437 |
0.6% |
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The Options Clearing Corporation |
1,119 |
0.4% |
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FutureSource |
980 |
0.4% |
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Investor's Business Daily |
968 |
0.4% |
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Schaeffer's Investment Research |
838 |
0.3% |
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Morningstar, Inc. |
420 |
0.2% |
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Zacks Investment Research, Inc. |
308 |
0.1% |
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Phillips Investment Resources, LLC |
217 |
0.1% |
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Pearson plc |
215 |
0.1% |
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KeyCorp |
207 |
0.1% |
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Citigroup Inc. |
190 |
0.1% |
|
Total |
256,955 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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|
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Micro Bar |
(88x31) |
101,351 |
39.4% |
|
Leaderboard |
(728x90) |
62,283 |
24.2% |
|
Button #2 |
(120x60) |
58,071 |
22.6% |
|
Medium Rectangle |
(300x250) |
16,554 |
6.4% |
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Button #1 |
(120x90) |
4,452 |
1.7% |
|
Vertical Banner |
(120x240) |
4,381 |
1.7% |
|
Wide Skyscraper |
(160x600) |
2,914 |
1.1% |
|
Non-Standard Dimension |
|
1,952 |
0.8% |
|
Large Rectangle |
(336x280) |
1,691 |
0.7% |
|
Full Banner |
(468x60) |
1,275 |
0.5% |
|
Skyscraper |
(120x600) |
1,156 |
0.4% |
|
Half Banner |
(234x60) |
504 |
0.2% |
|
Rectangle |
(180x150) |
149 |
0.1% |
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Square Button |
(125x125) |
142 |
0.1% |
|
Square |
(250x250) |
75 |
0.0% |
|
Total |
|
256,950 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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Ad Delivery |
Impressions (000) |
Share of all Impressions |
|
In-Page |
256,810 |
99.9% |
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Pop-Up |
118 |
0.0% |
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Pop-Under |
22 |
0.0% |
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Total |
256,950 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
JACK LOECHNER
Center for Media Research
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