BMW's HD Radio Touted In New Campaign
Feb 15, 2007, 6:46 AM
HD Digital Radio Alliance is launching a major, 85-market radio ad campaign highlighting BMW's in-car HD Radio receivers, which are an option in all 2007 models. The campaign includes a mix of spots on Alliance-member stations that pitch the pleasures of HD digital radio - more programming, rich sound, no monthly subscription. The campaign is part of the HD Digital Radio Alliance's $250 million on-air advertising campaign that was announced in December.