Around the Net

Weight Watchers Account In Review

  • Adweek, Thursday, February 15, 2007 12:30 PM

Weight Watchers has signed on Pile and Co. to lead a review of its $70 million ad account. Young & Rubicam in New York currently has the business, awarded three years ago -- also in a Pile-led review.

BrandBuzz is expected to defend on Y&R's behalf, according to insiders, and Pile confirms it has been hired to manage the competition. However, it refers other questions to the client.

Last time out, in 2004, the search came down to Y&R and TBWAChiatDay in New York, while the incumbent, independent Seiden Group in New York, did not participate and the media incumbent, Lowe, also want after the creative part of the business.

Read the whole story at Adweek »

Next story loading loading..