There's good news for newspapers--excellence matters. According to a University of Missouri journalism school study, it's the best way for papers to boost their bottom line. The study, to be released
in the
Journal of Marketing, claims that by underspending in the newsroom and overspending in circ and ads, newspapers aren't making money. Invert the model, and get better results. Improving
news-reporting excellence is the best way for newspapers to boost their bottom line, a U.S. university study said Wednesday. The university studied a decade of data from 900 midsize U.S. newspaper.
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