• MSNBC/AP, Tuesday, February 20, 2007 11:45 AM

Cleveland Cavalier All-Star forward LeBron James is teaming with Microsoft to launch lebron.msn.com, a storybook-style Web site about his life designed for kids and teens.

In addition to broadening his iconic image, James is hoping the innovative Web site will motivate youngsters worldwide with positive messages of encouragement and his own story of perseverance. He says the site is a space where he can "really talk with [kids]" rather than sell anything.

James' interest in working with kids appealed to Microsoft, which first partnered with the 22-year-old last summer as one of the sponsors of his annual King for Kids Bike-a-thon in his hometown of Akron. Recognizing James' enormous crossover appeal, it recently signed him to an endorsement deal.

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