• Brandweek, Tuesday, February 20, 2007 11:45 AM

Pizza may be their favorite food, but Teenage Mutant Ninja Turtles action figures will be appearing with McDonald's Happy Meals in a promotion for the March 23 release of a new computer-animated movie.

The movie is produced by Warner Bros. Since 1996, the burger chain has exclusively partnered with Disney for most promotional efforts, but last summer, the two ended the relationship.

McD's is one of several promotional partners for the film, including Kmart, Hot Topic, Wal-Mart, Toys "R" Us and Airheads. The feature film and promotions are the culmination of a revival of the property, which was introduced in a comic book in 1984.

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