Magical Kingdom's Virtual Realm
You used to have to take a vacation to "the happiest place on Earth" to shake hands with Mickey Mouse or visit Cinderella's Castle. Now, Disney audiences can get closer to their favorite characters with just the click of a mouse.
Robert Iger, CEO of The Walt Disney Company, the second largest media company in America, is spearheading the effort to rejuvenate the venerated Disney brand through Internet programs.
"Disney.com is pairing our unmatched entertainment content with specific Web 2.0 trends that are entering the mainstream, such as broadband video and social networking," says Paul Yanover, Disney Online's executive vice president and managing director.
Plans to revamp the online image include Disney's own MySpace page, Disney movies available through iTunes, and "Pirates of the Caribbean Online," a digital version of the movie where users can create crews and "battle" against other pirates.
The updated Disney Web site will allow users to create their own sites, interact with one another, and compile and share Disney music and videos. "The new site is poised to take Disney.com to the next level of online entertainment," says Yanover.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Magical Kingdom's Virtual Realm"
Leave a Comment