The original ad
portrayed a robot on an assembly line that was fired for dropping a bolt. The anguished robot toiled through a series of low-end jobs, including holding a sign hawking condo units, before jumping off
a bridge.
The new 30-second spot removes the jump -- which actually was a bad dream -- and substitutes a shot of a car being compacted in a scrap yard. It also shows the robot in other menial jobs, including work as a shelf-stocker and holding the security gate in a parking ramp.
A source close to GM said that the robot spot prompted the "most calls of any" in the past five years.
advertisement
advertisement