Commentary

After Five Years Of Reality, MTV Reaches For A Script Again

Imagine any network being characterized this way: "Faced with mediocre ratings for a number of its reality shows, [the network] has greenlit its first scripted series in five years."

How could a network not attempt a scripted show? Are they just lazy? Are they just too cool? Are they cheap?

Maybe. The missing name of the network in that introductory quote -- from a story in Daily Variety -- is none other than MTV.

One can understand how young audiences have been less interested in scripted programming -- too passé, not cool, and not real enough. Still, everyone needs to take creative shots. MTV viewers - - a savvy lot -- must be bored with so much reality right now.

But of course that isn't the only consideration. Consider the executive shakeup at MTV over the last several months -- as well as the coming layoffs. Also, consider there has been little buzz of late from any of its existing reality shows, "Punk'd," "Newlyweds," "Pimp My Ride," and "Laguna Beach."

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No doubt MTV executives needed to face the music -- especially under Lois Curren, the newly promoted MTV president of entertainment and programming.

That why MTV will take a shot with a half-hour drama "Kaya," which focuses on the problems faced by a teenage girl when she and her band become rock stars. The show could debut in the fall.

MTV is changing -- but it is not straying too far. "Kaya" focuses on a girl, a band, and rock star aspirations. One of the last scripted MTV shows was "2Gether," which followed the trials of a fictional boy band.

MTV shows that it goes with what it knows. Thankfully, it's not doing a procedural crime drama or a medical show. But we probably shouldn't have to wait five years for another scripted show about a band.

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