General Motors Brands To Get Top Billing
The Paramount/Dreamworks picture, about a malevolent race of transmogrifying Hasbro-bots that attack Earth, showcases GM's Chevrolet, GMC, Hummer and Pontiac brands.
In the tentpole movie, premiering July 4, four saviors of humanity start out as GM vehicles: a Chevrolet Camaro (the new one); Pontiac Solstice; a Hummer H2; and a GMC pickup truck.
Mike Jackson, GM's North American vice president, said the deal was enticing for GM because the project "offers us a global platform for marketing GM products and building our brands. It represents the perfect intersection of entertainment, marketing and design."
Ford is also in the movie, with a transformer Mustang Seline.
GM said it will roll out a fully integrated marketing and promotional effort, including a major Chevrolet promotion. A GM spokesperson said it's too early to talk specifics, but that GM has had a long-time relationship with Michael Bay.
Recent Marketing Daily Articles
-
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ...
Be the first to comment on "General Motors Brands To Get Top Billing "
Leave a Comment