General Motors Brands To Get Top Billing
The Paramount/Dreamworks picture, about a malevolent race of transmogrifying Hasbro-bots that attack Earth, showcases GM's Chevrolet, GMC, Hummer and Pontiac brands.
In the tentpole movie, premiering July 4, four saviors of humanity start out as GM vehicles: a Chevrolet Camaro (the new one); Pontiac Solstice; a Hummer H2; and a GMC pickup truck.
Mike Jackson, GM's North American vice president, said the deal was enticing for GM because the project "offers us a global platform for marketing GM products and building our brands. It represents the perfect intersection of entertainment, marketing and design."
Ford is also in the movie, with a transformer Mustang Seline.
GM said it will roll out a fully integrated marketing and promotional effort, including a major Chevrolet promotion. A GM spokesperson said it's too early to talk specifics, but that GM has had a long-time relationship with Michael Bay.