Publicis Eyes More Acquisitions, Organic Growth In Digital Media
That goal, outlined in a release this morning of the company's 2006 annual results, will be achieved through a combination of additional acquisitions, as well as expanding its in-house capabilities.
"The acquisition of Digitas finalized at the end of January 2007, gives Publicis Groupe an ideal base for expansion in digital communications, and will provide critical expertise for the Groupe's holistic offering around the world," Chairman-CEO Maurice Levy said in the earnings statement.
That digital expansion strategy is being developed by Digitas CEO David Kenny, who also serves as a member of the Publicis executive committee and head of its digital planning team. The company said the plan would include "training and recruitment of new digital talent," "an active policy of targeted acquisitions, particularly in Europe and Asia," and "consolidating leadership in media agencies, a key strength for expansion in digital communications."
Levy noted that Publicis' media agencies currently represent 26% of the company's overall revenues, which already look to be gaining this year based on recent big new business media wins, including Wal-Mart, Fox Entertainment, and Wendy's.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Publicis Eyes More Acquisitions, Organic Growth In Digital Media"
Leave a Comment