• March 5, 2007

Manischewitz Matzo is packing instant-win codes in 400,000 boxes of Passover matzo, 10 of which are worth $1,000 each.

Consumers can redeem the codes at the company's Web site. The 10 big-money winners are "afikoman" pieces such as those hidden at the beginning of Passover Seder and then eaten at the end of the meal.

The game runs through May 8; Passover takes place from April 2 to April 10.

Last month, the company held a cook-off that brought six finalists to New York to prepare original kosher recipes using Manischewitz products. The winner got new kitchen appliances and $8,000 in cash and savings bonds.