News Brief
CAN-SPAM Causing Marketers CAN-fusion
Jan 28, 2004, 12:00 AM
Email marketing company EmailLabs reported that a majority of permission marketers are exceeding most requirements of the CAN-SPAM Act, but remain confused over administrative aspects of the law. In an audit of 100+ major email marketers, 95 percent include an unsubscribe process, as mandated by the law. Yet just 56 percent were in compliance with one of the simplest aspects of CAN-SPAM - the new requirement to add a postal mailing address. Conducted from Jan. 1-Jan. 15, the EmailLabs audit evaluated 104 emails from some of the nation's largest online retailers, media and publishing companies, along with Fortune 500 enterprises. In terms of strict CAN-SPAM compliance, none of the emails reviewed appeared to contain misleading subject lines or other fraudulent practices employed by spammers. Among the multiple methods to unsubscribe, 87 percent offered a link, 22 percent an email reply and 11 percent notification by phone or mail. Although not mandated by CAN-SPAM, 54 percent enabled recipients to update their preferences, 40 percent each explained why the email was received and supplied complete contact information (address, phone, email), and 37.5 percent referenced a privacy policy.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "CAN-SPAM Causing Marketers CAN-fusion"
Leave a Comment