Email marketing company EmailLabs reported that a majority of permission marketers are exceeding most requirements of the CAN-SPAM Act, but remain confused over administrative aspects of the law. In
an audit of 100+ major email marketers, 95 percent include an unsubscribe process, as mandated by the law. Yet just 56 percent were in compliance with one of the simplest aspects of CAN-SPAM - the
new requirement to add a postal mailing address. Conducted from Jan. 1-Jan. 15, the EmailLabs audit evaluated 104 emails from some of the nation's largest online retailers, media and publishing
companies, along with Fortune 500 enterprises. In terms of strict CAN-SPAM compliance, none of the emails reviewed appeared to contain misleading subject lines or other fraudulent practices employed
by spammers. Among the multiple methods to unsubscribe, 87 percent offered a link, 22 percent an email reply and 11 percent notification by phone or mail. Although not mandated by CAN-SPAM, 54 percent
enabled recipients to update their preferences, 40 percent each explained why the email was received and supplied complete contact information (address, phone, email), and 37.5 percent referenced a
privacy policy.
