The Game of Life Takes Visa
The company partnered with Hasbro to relaunch The Game of Life in August sans money -- instead, using a Visa-branded card as currency. This is the first time a major American board game will replace cash with plastic.
Visa will also include financial info within The Game of Life: Twists & Turns Edition, in an effort to teach kids proper money management.
But don't call it a credit card company. Visa hopes its role in The Game of Life will move the brand further along its path of being considered a payments company instead. In other words, think of Visa as an electronic form of payment, more technologically advanced than, say, checks and cash.
Surprisingly enough, the Visa-branded cards used in the game will not advertise a specific Visa card, such as credit, prepaid or debit.
"Hasbro was looking to modernize The Game of Life and reflect the way that people prefer to pay," said Michael Rolnick, Visa USA Corporate Relations. "Considering Visa's role in driving the migration from cash and checks to electronic forms of payment and our advertising campaign ('Life Takes Visa'), creating a partnership made perfect sense," he said.
Another change in the game is that the winner is the player accumulating the most "life points," a combination of wealth and life experiences.
This isn't Visa's first foray into board games. European editions of Monopoly's Here and Now Electronic Banking Edition feature both Visa debit cards and an ATM.
Recent Creative Media Blog Articles
-
Fashion, Food And Street-Legal Drugs May 20, 4:06 p.m.
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using ...
-
Car Paint, Heal Thyself May 13, 2:40 p.m.
Nissan has developed self-healing paint, a technology that renders a car scratch-proof. Does this spell the ...
-
Mail A Letter -- It Could Save A Life May 6, 3:24 p.m.
New technology, like social networks, not only reconnects old friends and relatives but sheds light on ...
-
A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine April 29, 3:43 p.m.
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The ...
-
A Campaign That Uses Its Noodle, Literally April 22, 4:55 p.m.
Nothing beats indulging in various ethnic cuisines while on vacation but what to do when a ...
-
Look Up: Agency Transforms Water Tower Into Art Projector April 15, 4:39 p.m.
Rusty, the 100-year-old water tower that resides on the roof of Carmichael Lynch in Minneapolis, received ...
-
The Latest Impulse Buy: A Car? April 8, 3:14 p.m.
When I think of impulse buys, I think of the candy section at the grocery store ...
-
Ketchup Art Marks Condiment Brand's 50th Anniversary April 1, 4:37 p.m.
We’ve all heard the term “playing with your food” -- but what about playing with your ...
-
Driving Dogs Continue To Drive Adoptions In New Zealand March 18, 4:33 p.m.
A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. ...
-
Hospital Targets Doctors With DM Poster Of The Hippocratic Oath March 11, 3:59 p.m.
The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, ...
Be the first to comment on "The Game of Life Takes Visa "
Leave a Comment