HeadBlade Signs Gay Former NBA Player

  • March 13, 2007
The HeadBlade, Inc., Los Angeles-based maker of a close-shaving electric razor for the head, has signed openly gay former NBA player John Amaechi to a multi-year contract.

HeadBlade CEO Todd Greene says he was the right choice for the deal because the HeadBlade audience is diverse, and "he is a man comfortable in his own skin and he's not afraid to go against the grain ... we endorse [mixed martial arts] fighters, bodybuilders, Harley Davidson drag racers and other professional athletes. John not only represents a few of our target demographics, he's also a worldwide diplomat for the brand and a role model to many people," he states.

Terms weren't disclosed, but the company said the deal is the first major corporate endorsement in Amaechi's career.

--Karl Greenberg

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