News Brief

Miller Signs On With Four Music Venues

Miller Brewing Company has reached exclusive sponsorship agreements with four high-profile music venues in some of its most important markets. The renewed sponsorships are with the PNC Bank Arts Center in Holmdel, N.J.; the Walnut Creek Amphitheater in Raleigh, N.C.; the Ford Amphitheatre in Tampa, Fla.; and the First Midwest Bank Amphitheatre in Chicago.

Each venue is a leading site for live music experiences within its area, and the partnership with the Milwaukee-based brewer will help the venues strengthen their offerings to local music fans, the company says.

Miller focuses on building sports and entertainment alliances that enable the brewer to assert a leadership role with the property while connecting to a specific brand's marketing objectives, the company said in a news release.