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Miller Signs On With Four Music Venues

Mar 20, 2007, 5:00 AM
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Miller Brewing Company has reached exclusive sponsorship agreements with four high-profile music venues in some of its most important markets. The renewed sponsorships are with the PNC Bank Arts Center in Holmdel, N.J.; the Walnut Creek Amphitheater in Raleigh, N.C.; the Ford Amphitheatre in Tampa, Fla.; and the First Midwest Bank Amphitheatre in Chicago.

Each venue is a leading site for live music experiences within its area, and the partnership with the Milwaukee-based brewer will help the venues strengthen their offerings to local music fans, the company says.

Miller focuses on building sports and entertainment alliances that enable the brewer to assert a leadership role with the property while connecting to a specific brand's marketing objectives, the company said in a news release.

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