• Broadcasting & Cable, Tuesday, March 20, 2007 11 AM

National Geographic Channel has a 2007/08 lineup of more than 300 hours of programming on science, nature, technology and contemporary issues, all the company's "sweet spots." The offerings come after the net racked up a 1 rating or better with 12 series last year -- and the same with 11 in the first quarter of this one. Now available in about 65 million homes, National Geographic will stick to programming informative, in-depth, non-fiction specials and series.

"The audience has voted through the ratings," says president Laureen Ong, saying the net grew total audience 46% during prime in February to an average of 410,000 viewers. "We're very clearly going deep into the brand, giving people the information and authenticity they want." New series will include "Critical Situations," a look at the forensics behind modern-day events through first-person interviews and "The Building," a "docuseries" about the building of a 24-story condo.

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