Char-Broil, Toyota Launching Tour To 210 Lowe's Stores

  • March 21, 2007
Toyota and Columbus, Ga.-based Char-Broil, an outdoor grill maker, are launching a 17-week promotional tour to tout the Toyota Tundra pickup truck and the Char-Broil TEC Series grill, as part of a tailgate party-themed road show hitting 210 Lowe's stores nationwide.

Called "The Char-Broil Grilling Secrets Tour," it starts this month and runs through July via two routes. One hits the so-called "smile" belt, through the south and then up to California; the other rolling up the East Coast.

-- Karl Greenberg

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