News Brief

Coors Unveils New Ads, Taglines For Brand Portfolio

Coors Brewing Co. yesterday unveiled its 2007 ad campaigns for its products. The Coors Light campaign has a new tagline, "The World's Most Refreshing Beer," and features unusual record holders.

Coors Light also has an online campaign that reminds consumers to "Catch the 4:53 to Happy Hour." At 4:53 p.m., the Coors Light Silver Bullet Train will "visit" adult consumers via major Web portals.

Coors, also known as The Banquet Beer, is launching a new campaign that taps into the heritage and mystique that people associate with the original "yellow belly" can.

Keystone Light introduces new executions from its successful "Always Smooth, Even When You're Not" campaign.

Molson Canadian will get a "Here's to Good Nature" campaign, wherein mysterious imagery transforms Molson Canadian into striking Canadian nature scenes.

Killian's Irish Red returns to TV with an ad centering on a man's need to slow down and unwind.

The TV spots are part of a mix of retail, out-of-home, radio, online and other marketing programs.

Creative work from DraftFCB-Chicago, Taxi New York and Avenue A|Razorfish was featured.

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