Unilever's Lipton Tea products named Omnicom Group's Tribal DDB its first global digital agency of record. Lipton is a key brand within the Unilever portfolio, generating more than $3 billion in
annual sales. The company also consolidated its offline business with DDB, Tribal's sibling, awarding the agency its global Lipton Tea business. Billings on the business were not disclosed. --Tobi
Elkin