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High-Def NBC News Should Be A Draw

The "NBC Nightly News With Brian Williams" starts broadcasting in high-definition on March 26, and according to a poll by TVPredictions.com, many people will be watching: 79.5 percent of those asked. It will be the first evening network news program run in high-def, and only 5.5% of the site's readers said they wouldn't watch it, while 15% say they don't watch any network news program.

The results would seem to indicate that high-def viewers will tune in specifically because a show is in HD. Since the advent of high-def in the late 1990s, many industry observers have noted that HD owners tend to watch shows and networks that are broadcast in the format. Or, as NBC Nightly News director Brett Holey recently told Broadcasting & Cable: "An HD viewer is probably someone who cares about TV."

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