• USA Today/AP, Wednesday, March 21, 2007 2:21 PM

As part of its efforts to reinvigorate its Buick brand in the USA and grow in China, General Motors says it will soon unveil the "Super" line--last used in 1958--in versions of the LaCrosse and Lucerne sedans.

The line comes amid a push of new vehicles that Buick general manager Steve Shannon says will help better define the brand--reflecting a focus on design, comfortable quiet interiors and quality. Longer-term, Shannon says there will be a focus on rolling out fewer--but better--Buick models to keep the brand profitable.
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The average Buick car buyer is about 67, while the average Buick SUV driver is about 53 or 54. That has its benefits, Shannon says, because older buyers tend to be loyal to the brand and typically are more financially stable. While Buick's demographics may skew younger over time, "getting younger is not an objective, per se," Shannon says.

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