• Promo, Thursday, March 22, 2007 12 PM

A summer reality TV show sponsored by Gillette will feature six NASCAR drivers training 12 celebrities to drive a race car. The series--called "Fast Cars and Superstars-The Gillette Young Guns Celebrity Race"--consists of six one-half hour episodes. An hour-long finale pits the celebrities against one another during a time-trial race.

The Gillette brand is embedded in the show, including branding on race cars and fire suits worn by the celebrities and on-track signage. Gillette TV spots will air during the programming. Retail promotions will support the program, which will run on ABC sometime this summer, says Gillette spokesperson Mike Norton.

Gillette has sponsored the six NASCAR Young Guns since 2004. They are: Jimmie Johnson, Ryan Newman, Carl Edwards, Kasey Kahne, Kurt Busch and Jamie McMurray. The celebrities are: Tony Hawk, Jewel, William Shatner, Krista Allen, Ty Murrary, John Salley, John Elway, John Cena, Serena Williams, Gabriel Rece, Laird Hamilton and Bill Cowher.

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