Around the Net

ABC Readies Single-Sponsor Newscasts

Associated Press via Money.AOL.com, Friday, March 23, 2007 11:15 AM

Not long after NBC did it, ABC News will air four editions of "World News" with a single sponsor next month. The move will add five more minutes of news on each broadcast. Reporter Bill Weir will be traveling for a special series on the single-sponsor days and will visit Kiribati to cover the effects of global warming, as well as to Zambia to examine efforts to reduce infant and maternal mortality.

On Dec, 4, NBC's "Nightly News" was solely sponsored by Philips Electronics, adding six minutes of news. The ABC versions will air on Friday nights in April 2, 9, 16 and 23, with CVS sponsoring the last one.

ABC says the backer for the other three broadcasts wants to remain confidential until they air. The evening-news ratings race has suddenly become more competitive, with ABC beating "Nightly News" four times in the last six weeks.

Read the whole story at Associated Press via Money.AOL.com »

Next story loading