Outsized: JCDecaux Signs 5-Year Deal With Unilever
Alan Rutherford, Unilever's vice president of global media, said in a statement: "We have been delighted with the effectiveness of our partnership so far, and this move toward a global alignment is an important strategic fit with our brands' development." He touted Unilever's out-of-home advertising as part of its "360 degree planning," adding "there is no doubt that outdoor will play an increasing role in our brands' communication mix."
The Unilever deal is a big win for JCDecaux, which runs a close second to Clear Channel Outdoor's international business, with 10% market share, versus Clear Channel's 12%. No financial terms were disclosed.
Both companies are looking to expand their global operations with acquisitions in Asia and Latin America. Europe's prime outdoor ad market may be up for grabs, too. In March, the European company's co-CEO Jean-Francois Decaux told CNBC his firm were interested in "assets of both Clear Channel and CBS, should they become available."
While this notion may have been farfetched a few years ago, chances of such a sale have increased. Corporate parent Clear Channel Communications' current effort is to sell the company to two private-equity firms, H. Lee Partners and Bain Capital Partners.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Outsized: JCDecaux Signs 5-Year Deal With Unilever"
Leave a Comment