Around the Net

New Campaign Promotes Elvis, Graceland

USA Today, Tuesday, April 17, 2007 10:30 AM

The first national ad campaign for Graceland, home of the late Elvis Presley, has rolled out as part of an effort to boost visitation this summer. New TV spots and a Web site will feature the tagline "Discover your Inner Elvis" in a promotion that commemorates the 30th anniversary of the King's passing.

"We consider it our responsibility to share the legacy of Elvis with visitors," says Paul Jankowski, chief marketing officer of Elvis Presley Enterprises. Tourist spending at Graceland was up 12.1%, to $13 million last year, with many ponying up for VIP tickets that let them cut to the front. But attendance was flat at 554,193.

EPE parent CKX "has given us the ability to explore a lot of ideas that had been floating around a long time," Jankowski adds.

Read the whole story at USA Today »

Next story loading