Kraft has recently been moving its accounts
away from JWT over the past few months, with DDB in Chicago snaring the $20 million Miracle Whip account in March. JWT will keep at least some scraps, and agency chief Bob Jeffrey says it will handle
them via a "Team Kraft" model.
"JWT is committed to streamlined brand-building action, which has seen other global brands in our steward migrate to the powerful Team solution," Jeffrey says. "Since our relationship with Kraft goes back to the 1920s, the loss of any brands is a disappointment. But we look forward to reinventing a way of working with Kraft around the world."
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