Schmidt pointedly made these comments at the National Associated of
Broadcasters conference, during an interview with John Seigenthaler, a former "NBC Nightly News" reporter. Called Claim Your Content, the new service automatically identifies copyrighted material
media companies can choose to remove.
"We are very close to turning this on," Schmidt said. The filtering system was supposed to launch late last year; the delays angered media companies to the point where Viacom last month launched a $1 billion lawsuit against Google.