A drill-down on travel sites, viewer demographics, advertisers and ad sizes and types
Top 10 Travel Destinations (Week ending March 25, 2007 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
MapQuest | 15,221 | 11.16 |
Google Maps | 9,252 | 6.78 |
Expedia | 5,672 | 4.16 |
Orbitz Worldwide Network | 4,836 | 3.55 |
Travelocity | 4625 | 3.39 |
Southwest Airlines | 4,061 | 2.98 |
American Airlines | 3,325 | 2.44 |
Google Earth | 2,892 | 2.12 |
Delta | 2,632 | 1.93 |
TripAdvisor | 2,366 | 1.73 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Travel Category (Month of February 2007 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition(%) |
Total |
| 83,342 | 100 |
Male |
| 40,967 | 49.16 |
Female |
| 42,375 | 50.84 |
Age | 2 - 11 | 2,272 | 2.73 |
| 12 - 17 | 5,291 | 6.35 |
| 18 - 24 | 4,097 | 4.92 |
| 25 - 34 | 11,839 | 14.21 |
| 35 - 49 | 30,076 | 36.09 |
| 45+ | 40,185 | 48.22 |
| 55+ | 19,556 | 23.46 |
| 65+ | 7,049 | 8.46 |
HH Income | $ 0 - 24999 | 4,058 | 4.87 |
| $ 25000 - 49999 | 16,318 | 19.58 |
| $ 50000 - 74999 | 20,657 | 24.79 |
| $ 75000 - 99999 | 16,725 | 20.07 |
| $ 100000 - 149999 | 14,828 | 17.79 |
| $ 150000+ | 9,143 | 10.97 |
| No Response | 1,614 | 1.94 |
Source: Nielsen//NetRatings NetView |
Data on the Travel Industry (Week ending March 25, 2007 US, Home and Work)
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
VacationsToGo.com | 482,802 | 28.0% |
General Electric Company | 230,669 | 13.4% |
InterActiveCorp | 151,931 | 8.8% |
Travelport Corporate Solutions, Inc. | 64,430 | 3.7% |
Puerto Rico Tourism Company | 52,028 | 3.0% |
Starwood Hotels & Resorts Worldwide, Inc. | 49,369 | 2.9% |
Hilton Hotels Corporation | 43,318 | 2.5% |
AirTran Holdings, Inc. | 34,178 | 2.0% |
La Quinta Corporation | 29,851 | 1.7% |
Best Western International, Inc. | 28,944 | 1.7% |
Continental Airlines, Inc. | 28,344 | 1.6% |
Visit Florida | 25,054 | 1.5% |
Delta Air Lines, Inc | 23,266 | 1.4% |
RedWeek.com | 23,090 | 1.3% |
The Hertz Corporation | 22,431 | 1.3% |
UAL Corporation | 20,160 | 1.2% |
The Walt Disney Corporation | 18,644 | 1.1% |
Choice Hotels International, Inc. | 17,987 | 1.0% |
Tahiti Tourisme North America | 17,784 | 1.0% |
Alaska Air Group, Inc. | 17,532 | 1.0% |
Total | 1,723,002 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 799,019 | 46.4% |
Non-Standard Dimension |
| 248,365 | 14.4% |
Wide Skyscraper | (160x600) | 195,520 | 11.3% |
Medium Rectangle | (300x250) | 195,118 | 11.3% |
Square Button | (125x125) | 49,478 | 2.9% |
Full Banner | (468x60) | 45,771 | 2.7% |
Button #1 | (120x90) | 42,953 | 2.5% |
Skyscraper | (120x600) | 38,033 | 2.2% |
Micro Bar | (88x31) | 31,388 | 1.8% |
Button #2 | (120x60) | 20,671 | 1.2% |
Half Banner | (234x60) | 18,384 | 1.1% |
Large Rectangle | (336x280) | 17,048 | 1.0% |
Rectangle | (180x150) | 9,554 | 0.6% |
Vertical Banner | (120x240) | 9,418 | 0.5% |
Square | (250x250) | 2,272 | 0.1% |
Vertical Rectangle | (240x400) | 1 | 0.0% |
Total |
| 1,722,993 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 1,644,127 | 95.4% |
Pop-Under | 46,769 | 2.7% |
Expanding | 26,413 | 1.5% |
Over-Page | 4,646 | 0.3% |
Pop-Up | 888 | 0.1% |
Transitional | 151 | 0.0% |
Total | 1,722,994 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |