Seven concerts in support of fighting global warming will be held on all
seven continents. U.S. sponsors also include Microsoft, Stonyfield Farm and DaimlerChrysler's Smart division. The U.S. leg of the event includes Kayne West, the newly reunited Police and Smashing
Pumpkins at Giants Stadium, East Rutherford, N.J. Pepsi will flag the Live Earth event on cans and bottles as part of its strategy to change package designs more than 35 times this year.
On the new product front, Diet Pepsi Max will hit stores in June. Targeting 25- to 34-year-olds, the zero-calorie soft drink will have extra caffeine and ginseng.
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