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Patriots QB Brady Is New Stetson Man

  • Promo, Tuesday, April 24, 2007 10:15 AM
New England Patriots quarterback Tom Brady is the celebrity face of Stetson fragrances, signing a two-year-plus deal to be the brand's spokesperson and appear in a new campaign. Stetson is made by Coty and is the company's big men's fragrance brand.

Brady defines the passion, pride and masculine spirit of the Stetson man, Coty says. "His allure extends off the football field, and he is widely known for his distinctive masculinity and irresistible character," notes Chief Executive Officer Bernd Beetz. TV spots will hit the air in September, with print ads in support of the campaign. Financial terms were not disclosed, but Coty has annual sales of just under $3 billion.

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