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McCann Bulks Up With Weight Watchers Biz

Adweek, Wednesday, April 25, 2007 11:30 AM

Interpublic Group's McCann Erickson has snared the creative part of Weight Watchers' $70 million account, insiders say. In the process, it beat out DDB and BBDO in the final round of a review. Deutsch also reached the last stage, but withdrew before the shops were told about their ultimate assignments.

WPP Group's Young & Rubicam had held the business for three years and the decision to hold a review was motivated by client-side management changes. CEO David Kirchoff, North American communications head Cheryl Callan and director of advertising Carl Swedberg are all new, having joined the company in the last year. They launched the review in February.

Weight Watchers spent about $70 million on media in 2006, up almost $20 million from the before, according to Nielsen Monitor-Plus.

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