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Obama Signs Up Omnicom Shop

Ad Age, Thursday, April 26, 2007 12:51 PM

Sen. Barack Obama has signed up Omnicom Group's GMMB and independent SS&K to work on his presidential campaign. The two agencies will work with AKP Media's David Axelrod, the campaign's chief media strategist, while Jim Margolis, a partner at GMMB and a veteran Democratic media strategist, will consult on media.

GMMB, based in Washington, is among the biggest of Democratic media-buying agencies, handling Sen. John Kerry's run in 2004. Meanwhile, SS&K will advise "on nontraditional media and outreach and mobilization of young voters," says Bill Burton, an Obama spokesman.

Axelrod will help produce TV spots. The former Chicago Tribune reporter has produced ads for many Democratic candidates and was a consultant for former North Carolina Sen. John Edwards in the last presidential campaign.

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