James R. Heekin has been named President and COO of Euro RSCG Worldwide. In the newly created position, Heekin will be responsible for worldwide operations, and direct the continuing rollout of Euro
RSCG's "Power of One" integration strategy. Based in New York, Heekin, 54, will begin the job on October 1. Prior to this position, Heekin was Chairman and CEO of McCann-Erickson WorldGroup and
McCann-Erickson Worldwide.
